Direct Primary Care · Champaign County
Finally, Healthcare That Puts You First.
Experience same-day access, transparent pricing, and a real relationship with your doctor. Concierge medicine for Champaign County.
500+ neighbors cared for · Voted best doctor's office in Champaign–Urbana
How it works
Three steps to better care
Membership is simple by design — because getting care shouldn't be the hardest part of being sick.
Join
Pick a simple monthly plan. No contracts, no copays, no surprise bills.
Access
Text, call, video chat, or walk in. Your care team answers — not a phone tree.
Thrive
Enjoy continuous, personalized care from a clinician who knows your history.
Core benefits
What membership actually feels like
Four promises we make to every Square 1 member.
Same-Day Access
Sick this morning? You're seen today or tomorrow — often within the hour by text.
Unmatched Convenience
Your doctor lives in the palm of your hand. Text photos, questions, refills, results.
Transparent Value
One flat monthly fee. Labs and imaging at wholesale cost. You always know the price.
Peace of Mind
An experienced clinician who knows your family — always your first call.
Objections, answered
A Better Way to Access Care
The honest answers to the questions we hear most.
Why pay a monthly fee on top of insurance?
Your insurance pays for healthcare; your Square 1 membership makes it accessible. Think of it as a VIP pass to your own doctor, eliminating waits, red tape, and surprise bills for primary care.
Can I really reach someone today?
Yes. Members get direct access to their care team via text, call, or video, ensuring you get help right when your family needs it.
Is this a discount clinic?
No. This is a better way to access primary and urgent care — an experienced clinician, true continuity, and a real relationship with your care team.
Members say
Champaign County trusts Square 1
Real words from our Google and Facebook reviews.
"I texted at 7am with a sick kiddo and had an answer before breakfast. We were seen the same morning. I've never had healthcare work like this."
Ready to Experience the Future of Healthcare?
Membership takes five minutes to start and changes how your family experiences care.